I rebranded Mais Globosat into a unified, user-led identity across every screen, turning the “mais/+” idea into a living navigation and motion system.
Role: Creative & Art Direction
Mais Globosat offers a rich mix of local and international content, stories that invite curiosity and celebrate diversity
I redesigned the channel into a unified, user-led identity across every screen. Built a clear navigation and motion system that scaled to 45M viewers in 15M+ households.
Creative
• Built a modular identity using the “mais/+” motif and UI-inspired frames, scalable from IDs to lower-thirds, promos, and digital assets.
• Defined cross-screen navigation cues that mirror app behavior, simplifying discovery and wayfinding.
• Directed design and motion production across internal and partner teams, delivering toolkits and templates for rapid versioning.
• Featured at Conexão Globosat 2017 as a case of cross-platform brand integration.
Business
• Contributed to network-wide digital growth after launch: Globosat Play users +36% in 2017 and on-demand video views +248% year over year, reaching 202M views and 3.8B minutes watched.
• Improved cross-platform consistency and usability, supporting a 55% year-over-year increase in minutes watched on Globo’s digital platforms.
• Strengthened the channel’s role in the portfolio, enabling early-window premieres for premium series (e.g., Carcereiros) and reinforcing perception as a curated, multi-platform destination.
Client: Mais Globosat / Globosat
Role: Concept, Art/Creative Direction, Motion Graphics.
Song used in the video: Kaki King - The Surface Changes.
