I led motion for McDonald’s Monopoly, integrating Hasbro’s 3D Mr. Monopoly into THJNK’s holiday story with fast, modular assets for TV, app, and in-store.
Role: Motion Lead
Creative
• Led motion graphics for 20–30s masters and 6s/10s cutdowns, integrating Hasbro’s 3D Mr. Monopoly into THJNK’s holiday storyline.
• Designed transitions, supers, and legal endboards that clarified peel and reveal, collect to win, and app code entry.
• Built modular templates and prize carousels for fast versioning across TV, online, app, and POS.
• Coordinated with Liga01 directors, CG, and agency creatives to keep look and messaging consistent across packaging, in-store screens, and social.
• Drove digital participation by guiding viewers to register and enter codes in the McDonald’s app, improving trackable engagement.
• Supported key promo KPIs, including sticker redemption, repeat visits, and average basket size through simplified on-screen instructions.
Gabriel Menezes — Direction
Copywriter — Martin Pfetscher
Animation — PlusOne, Amsterdam
Sound Design & Music — Out/Standard
